Business Coaching
Answering Service Frustrations: Some Answers
So you called an answering service lately? And you were put on an indefinitely hold? And you were transferred from one call center agent to another without any solution in sight? Thats the common story for many of us. We have been subjected to sloppy inbound call center agents who were either too eager to push you to the next step or were too desperate to get rid of you. The point is that as a customer you disconnected the call with a bitter taste in your mouth. Customer care service is a division which goes somewhat unnoticed because the BPO agents are more eager to pool in new customers rather than retain old ones. Neglecting your existing customers is not a healthy practice anymore. In fact, in marketing parlance, its arrogant.
Its ironical how business firms are willing to pay tons of money to get new customers and subscribers. They pay for outbound call center teams, they pay for telemarketing agents, they pay for advertising and they create optimized websites. In this melee of expenditure, they miss out on the very
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